All credit to the channel that started the journey.
Sales by channel · Q2 2026
Which channel gets credit for the sale?
How credit for 12,500 conversions moves across seven channels, depending on the attribution model you believe.
The bar is always the same length. Changing the model only moves the cuts.
Spend vs return
Bubble size is media budget. Curves model how return decays as spend scales, dashed past current spend.
Where the credit lands
Each channel's credited revenue stacks left to right, building to the quarter total. Ordering follows contribution; colour always follows the channel.
Total attributed
$2.30M
Attributed revenue
$2.30M
12,500 conversions · Q2 2026
Blended ROAS
4.67x
$493k spend · best is Referral at 6.09x
Organic and direct carry no media spend, which lifts the blended figure above most single channels.
Top channel
Changes with modelOrganic
$598k · 26.0% of credited revenue
Avg touchpoints
4.1
Per converting journey, across all paths
Journeys are the same in every model
The journeys behind the credit
The most common multi-touch journeys this quarter. Highlighted steps are the ones receiving credit under the selected model.
- Paid socialEmailPaid search18.4 days9.0%
- Paid socialDisplayOrganicPaid searchEmail31.5 days9.0%
- EmailPaid searchPaid socialOrganicEmail27.3 days8.0%
- Paid searchEmailReferralOrganicEmailDirect38.2 days8.0%
- OrganicEmailDirect14.6 days7.0%
- OrganicEmailPaid socialEmail19.7 days7.0%
- Paid socialDisplayEmailOrganicEmailPaid searchOrganic47.6 days7.0%
Top 7 multi-touch journeys · 55% of conversions · single-touch closes (8%) not shown · days measure first touch to close
Channel detail
Sort any column. Rows re-order as the attribution model changes; colours stay pinned to the channel. Trends share one scale.
| 12-week trend | ||||||
|---|---|---|---|---|---|---|
| Organic | — | $598,000 | — | 3,250 | — | +12% |
| Paid social | $150,000 | $575,000 | 3.83x | 3,125 | $48 | −29% |
| Paid search | $185,000 | $368,000 | 1.99x | 2,000 | $93 | +28% |
| Display | $82,000 | $299,000 | 3.65x | 1,625 | $50 | −29% |
| Referral | $34,000 | $207,000 | 6.09x | 1,125 | $30 | +14% |
| $42,000 | $184,000 | 4.38x | 1,000 | $42 | +47% | |
| Direct | — | $69,000 | — | 375 | — | +11% |